Buying signals with motivational speakers in New York is an integral part of the selling process anywhere. Highlighting the product - the trainees who are learning the tricks of selling the products should be taught on the methods of focusing more on the product. The product needs to be highlighted and most of the conversation between the client and the sales person should be about the product that is up for sale. There are some people who may look and talk as if they are not going to buy the product, but may finally end up buying the product because of the persuasion efforts of the sales force - not much different than how motivational speakers in New York got to your event. Others, though might look as if they are interested in buying the product, but may actually not buy the product. The sales force needs to identify the people who will be buying the product and not buying the product so that they can save their time - and not really one of the things those most motivational speakers in New York will spend a lot of time on.