Cape Town motivational speaker, Estienne de Beer and do's and don'ts of corporate events are something to be discussed. Event planning is the key to the success of corporate events, be it a seminar, a trade show, a retirement party, a toast of the CEO, a golf outing, a sales meeting or the annual holiday party. Like it or not, such an event is a part and parcel of the operations of today's corporate world. Similar to any operation of a business, planning corporate events has rules to go by. You should know the purpose of the event and plan all activities of the program accordingly. Every activity must contribute to the achievement of the purpose of the event. If the event is a trade show, it will be unwise to organize a talk on problems the company is facing. Cape Town motivational speaker, Estienne de Beer will make a difference.