The best Durban motivational speakers should be setting themselves apart from mediocrity all the time. Professional public speakers know that the industry is competitive and veering on cutthroat, because of the sheer talent and the number of Durban motivational speakers out there. Apart from the seasoned professionals in the circuit who rake in the big bucks, these days everyone from politicians to actors and pseudo celebrities are getting in on the act. In order to succeed you need to set yourself apart from the rest of the field, you need to be unique and diverse as compared to other speakers. To differentiate yourself from the market, you need to come up with a marketing plan that accentuates your uniqueness. This plan should ideally include both online and offline components, to take advantage of every possible opportunity. Identifying and carving out your niche market is key. This means, not just selling your services as general Durban motivational speakers since there is just too much competition in this broad category. A better tactic would be to specialise in a particular area. This will be very much linked to your content and expertise. For instance you might have a business background and be interested in helping business owners cope in troubling times; you could thus market yourself to smaller businesses or those experiencing financial or operational difficulties. The simplest way to market yourself directly to potential clients would be to create your own brochure. This can be a simple pamphlet that tells them a bit about you and your area of expertise. It needs to be professional in appearance and concise. A good idea would be to include a CD of one of your speeches so that the potential client can get a general idea of how good you are amongst the group of Durban motivational speakers.