Go the extra mile with your event and corporate functions in terms of location, guest speakers popularity, décor and the programme itself. You will always need the attendees to eagerly buy in to your event if it is to be successful and enjoyable to staff. Make sure of this by making sure ALL the detail is looked after, all the "i's" are dotted; all the "t's" are crossed and not just how good your guest speakers or guest speaker are going to be at the opening or close of the symposium. The easily recognisable traits of brilliant guest speakers are remarkable authenticity, confidence, a good voice and the kind of accessibility that allows an audience to relate to them quickly and easily. An expert in their field or specific industry does not necessarily make a great guest speaker on that subject or chosen topic, as it is not so much the knowledge that they can impart which is important, as the ability to impart it. It is not unusual for the best guest speaker in a field to not necessarily be the biggest player or the most successful business person in that field. Rather it is their ability to transmit their knowledge that creates the demand for their talks. Word of mouth plays a huge part in creating this demand. As someone hiring guest speakers this needs to be taken into consideration when deciding on what guest speaker you might need and to what end you hope to employ them to make your next business conference or sales event a truly memorable one.