When a motivational speaker in New York is the publicity for the event, it can be a call from a corporate head office or to individuals from the public. Event planners have a great role in not only planning for the actual event to be conducted, but also planning various other aspects of the event. One of the most important parts of the event that has to be looked into in great details and then planned is the publicity for the program. There are many organizers who concentrate a lot in strategizing for the event, but little for the publicity and this is an area where the name or topic of the motivational speaker in New York can provide the desired result. If we look into all these events, then we can see that they have not been as successful as those programs that have been publicized on a large scale. The importance of publicity should be understood and the various methods of publicity be included as part of the planning process. The common methods of planning for the publicity of an event are listed here. Media: The media plays a major role in the publicity of the program and the event planners should make maximum use of the media to publicize the event. The print media and the television media should have an equal role in this. This will increase the reach of the event and will help to make the program a great success. Press release: Press release has a major role to play in creating publicity for a certain event. This is one of the most underutilized methods of publicity. The role of internet in increasing the reach of press releases has increased dramatically and will help to reach many people and the chosen motivational speaker in New York will add value to this plan of action.