New York motivational speaker, Estienne de Beer and the ideal topic is arguably "Meerkat Motivation for the Marketplace". The ideal topic may be to talk about the products and services of the company and how they can benefit the society. Do not let your corporate events coincide with any big event that your participants may be interested in. It should also be at the time of day that most people are free to attend. They may not come for the company's program. Organizing a trade show at the time a musical concert is being held in town is not prudent. Most people would rather go for the musical concert than come for your trade show. Also, having your trade show during working hours will not attract too many people. You can extend the time to after working hours to allow workers to attend your show. New York motivational speaker, Estienne de Beer has the ideal topic.