Presentation skills to ensure attention are a winner. Effective communication is necessary to get the job done. This is the motto which all presenters should live by. The main purpose of the presentation is to communicate effectively with the audience. This requires the speaker to obtain the attention of the audience. This will be an easy task once the product or project is named. However, it takes great presentation skills to ensure that the attention stays on the speaker without straying. This can be done with persuasion and assertiveness. The ability to get the audience's attention and keep it there requires great presentation skills. Although persuasion and assertiveness helps, the content also needs to be presented to the audience in an interesting manner. Most presentations dealing with facts and figures will make the audience's eyes glaze over. However, if the right material and techniques are used, the presenter can be assured that the attention remains riveted.