Presentation skills must be used. The current day business concerns have since required more publicity in order to maintain the existing market share and also ensure stability in issues such as price stability among other parameters that encourage uncertainty in the market. Effective and efficient communication is the only way that these uncertainties will be kept known and predicted; this thus show that the best presentation skills must be used in order to present undisputed and orderly informative data to the stakeholders. Further still, operational efficiency can be achieved to a greater extent as the business will be resting its roles and duties on a reliable and orderly form of communication that is best achieved through the use of guiding principles governing the business set code of ethics and conduct. Thus the company's operational stability can be achieved easily because the adoption of a clear pattern of presentation skills become stabilizers to various controls as they are clearly set out and therefore chances of non conformity to set objectives are reduced to lower levels.