A Western Cape motivational speaker is a person who uses the gift of speech that he possesses to try and change the attitude and the mindset of the people who are listening to the speech. They can be extremely positive or toxically negative - there is no way to tell beforehand. The audience usually is a group of people who need a change in their attitude because they may be depressed and sad. Some of the others in the audience may be discouraged due to various factors that can include a loss or bereavement. There are various changes in the audience that is brought about by the Western Cape motivational speaker through the speech. Some changes are listed here and are as follows: Positive attitude: The audience who are listening to the speech may be full of negative attitude over life or their work. This is the first thing to be worked against by the communicator through the speech. The orator should aim to target the pessimism of the audience and challenge them to take life in their hands and make a difference instead of just going through life as it leads them - it is not a only for personal growth, but also for organizational benefit - this is just fair, because in most cases the company pays the bill. This tone in the speech will create an interest in life for the audience and make them to become positive. The will to overcome problems: The Western Cape motivational speaker also has an important role in making the people in the audience to have the will to overcome the various problems in their life.